Long Beach Pride Parade | Come Out!
The Long Beach Pride Parade is the second largest Pride parade in the United States, and yet many straight
people who live in Long Beach have never attended. Our campaign focuses on these individuals who have been
slight influenced by stereotypes and assumptions.
By playing with the phrase “Come Out”, we have left the meaning open for interpretation. There are plenty of reasons for everyone to Come Out. For example, you can Come Out and dance, support, or even just be you. The idea is to get people to realize that “Come Out” has a different meaning for everyone.
The Ally Project is for individuals who want to take that extra step.
An Ally is more than a friend, it's a person who's taking a vow to stand up for the gay and lesbian community. The bracelet works as a reminder of their moral commitment. Each bracelet comes with a shirt.
There will be a photo booth station where people can choose a sign that states their reason for coming out. Each person will receive two prints, one of which is a postcard that they can mail out to friends and family to spread the word.