Remo Colindres
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Mercedes-Benz | C 350e

 

Mercedes-Benz | C 350e

To help break preconceived notions about hybrid vehicles, Mercedes-Benz created a campaign about the
all new C 350e. The campaign focuses on showing viewers that hybrids are just as fast, powerful, innovative
and luxurious as any other vehicle. 

 
 

YouTube video pre-roll.

To show that hybrids are just as fast as any other vehicle we created a video that goes from 0 to 60 in 5.8 seconds. The video also features voiceover work from Jon Hamm, which rapidly increases as the vehicle gets faster.


Innovation in 5.8 seconds.

Performance in 5.8 seconds.

Luxury in 5.8 seconds.

Along with the Youtube pre-roll video, we also created three accompanying videos that focus on three main aspects of the C 350e: Innovation, Performance, and Luxury. All showing the viewer that these hybrids are just as good as any other vehicle.


CREDITS:

Creative Directors: Tal Shub and Joanna Crean
Copywriter: Rebecca Wang