Remo Colindres
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Mercedes-AMG | Join the Obsessed

 

Mercedes-AMG | Join the Obsessed

Mercedes-AMG is the high-performance, sporty line of Mercedes-Benz. But, only 4% of Americans know about it. So to raise awareness, we created videos that are equally as dynamic, edgy, and heart-pounding as the cars themselves.

 
 

60s Anthem Video


 

30s Cutdown

Focusing on the range of different
Mercedes-AMG models, we also accompanied the master video with five 30s cutdown on model specific AMG vehicles. 


Facebook Canvas

By the numbers.

To give people the opportunity to explore Mercedes-AMGs further, we created a Facebook Canvas unit that let people explore the brand by the numbers. 

By the sounds.

Every Mercedes-AMG vehicle has a unique, roaring engine sound. We created a Facebook Canvas unit that gave people a taste of what these handcrafted engines sound like. 


CREDITS:

Creative Directors: Nick Pringle and Steve Wakelam
Copywriter: Rebecca Wang